A NIIFT graduate , Nidhi Gupta a renowned designer launched the label "Sattvika" in 2007. The collection captures traditional weaving artistry, handmade embroideries and fabrics in an eternal collection. Her designs voice the taste of the new age 21st century Indian woman. There's variety in terms of garments like kurta sets, gowns, lehenga, sarees with corsets, blouses, suits etc. besides customized designing.