Rasna Rasna is a brand owned by Pioma Industries. As of 2009, Rasna had a 93% market share in the soft drink concentrate market in India and as of 2011, the company had a turnover of 3.5 billion (US$55 million). Rasna Beverages We aim to establish ourselves as the country\'s leading source of healthy energy in the form of naturally blended juices, beverages and derivatives, through constant innovation and a commitment to forge longlasting relationship.