A company born from generations of continuous search for excellence in the field of unique life saving herbal medicines, New Udaya Pharmacy and Ayurvedic Laboratories (NUPAL) was established in the city of Cochin, Kerala, in 1960 by Sri N. K. Padmanabhan Vaidyar, who hails from a well-known traditional Ayurvedic family and one of the few living recipients of Vaidyavachaspathy the utmost title in Ayurveda.