Kaizer Trade Ventures (KTV) was incorporated in November 2011 with the aim to be a key player in the Food and Beverages industry of India. In the year 2012, we encountered an opportunity to market Fraser & Neave (F&N) products in India. The contract was awarded by F&N Limited Singapore to Kaizer Trade Ventures in March 2013 to market their products in south India and subsequently to north India. Kaizer Trade Ventures eventually started trading 100PLUS isotonic drinks in mid 2014 thorough study.