IVR Guru enables you to effectively track, retain and push leads or enquiries through a pre-defined route. From the time the lead enters your IVR Guru Leads Software system, all its information is captured - physical location, contact details, names, where the lead originally came from and more. This lead then becomes subject to a particular process which you can define within your organization for it - it may go to a pre-qualified who will then hand it off to a senior representative to close.