\"INSOLITO\" (UNUSUAL, because it is Unusual to find such a good and tasty extravirgin oil) is the brand used by the PICCIARIELLO olive oil mill to commercialize his extra virgin olive oil. This extra virgin olive oil has peculiar acidity between 0.2 and 0.4 degrees, remarkable values for a natural product free of preservatives and dyes. The oil company, owned from more than a half century by the Picciariello family, is still headed by the same conduction.